Expressing an institution’s mission using the design of the letters became a playful exercise for the Museum of Contemporary Art, Los Angeles. Three of the letters in the initials are essentially a square, a circle, and a triangle—the most basic geometric shapes. With the addition of the classic lowercase C, the resulting trademark identifies the museum. The basic geometric components of the logo are also used for invitations, programs, tickets, and other printed materials.
(Fuente: behance.net, vía andren)